IN CLEAR FOCUS: An interview with Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, Bigeye's featured book for July. Jay discusses how, after leaving corporate America, he spent five years teaching, consulting, and coaching - and why he wanted to reflect on his experiences in this book. Blending marketing principles with personal insights, and guided by candor, curiosity, and collaboration, Jay explains how to adopt a more meaningful marketing mindset.
