This One Simple Trick Will Turn Your Customers Into Obsessed Superfans with Kris Dehnert

Aug 19, 2025

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Kris Dehnert, he is the owner of Dugout Mugs, Bigg Golf, and Dehnert Media, and has been a digital entrepreneur since 2006 where he leveraged the power of a "new site" called Facebook to revolutionize the gym industry. Since then, he boasts over $70M in online sales, is a 3 time Inc. 5000 finalist, made the cover of Tampa Bay Business and Wealth Magazine, been featured in Forbes, Entrepreneur Fast 50. Seen on CBS Morning, FOX & Friends, World News Tonight & Good Morning America!

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> Here’s a glimpse of what you would learn….

Kris Dehnert's entrepreneurial journey and background in digital marketing.
The significance of understanding and defining the target customer base.
Strategies for building a loyal customer base and community engagement.
The importance of creativity in product development and innovation.
Effective marketing strategies, including the use of tripwires and upsells.
Leveraging technology and tools for customer relationship management and marketing.
The role of data segmentation in understanding customer behavior and preferences.
Insights on collaboration and partnerships within the e-commerce space.
The impact of perspective on business decisions and personal fulfillment.
Emphasizing long-term vision and happiness in entrepreneurship.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Kris Dehnert, CEO of Dugout Mugs. Kris shares his journey from digital marketing to achieving over $70 million in online sales. He emphasizes the importance of understanding your core customer, nurturing relationships, and leveraging innovative marketing strategies. Kris discusses building a loyal customer base, effective use of technology, and creative product development. He also highlights the significance of long-term vision and personal fulfillment in entrepreneurship. This episode offers valuable insights for 6-7 figure business owners aiming to scale to 8 figures and beyond.

Here are the 3 action items that Josh identified from this episode:

Deeply Understand Your Customers to Drive Sales
1. Conduct regular surveys and analyze customer data to identify purchase patterns and unmet needs.
2. Segment your audience based on demographics and behavior to personalize marketing efforts.
3. Implement tripwire offers and upsells to maximize customer lifetime value.
Leverage Innovation and Collaboration for Growth
1. Continuously seek customer feedback to improve and expand product offerings.
2. Partner with complementary brands and explore affiliate marketing to lower customer acquisition costs.
3. Test new product ideas on a small scale, iterate based on feedback, and scale successful innovations.
Prioritize Long-Term Vision and Work-Life Balance
1. Set long-term business goals that align with your values and contribute to personal fulfillment.
2. Balance daily tasks between immediate revenue generation and future growth initiatives.
3. Focus on creating meaningful relationships with customers and partners to sustain long-term success.

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