Ep 523: Manual vs Algorithmic: Cracking Google’s SEO Code in iGaming

May 26, 2025

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Monday at iGaming Daily kicks off with an episode from today's host Ivana Flynn, who is joined by SEO veterans Héctor Izurrategui, Technical SEO Manager at Evoke, and John Wright, Co-Founder of StatsDrone, for an in-depth discussion on the evolving world of Google penalties and search engine optimisation strategies within the iGaming industry.

The trio dives into firsthand experiences with both manual and algorithmic penalties, unpacking what these penalties mean, how they differ, and the nuanced signals that can lead to site demotions or deindexing. With Google’s algorithm updates becoming increasingly complex, the conversation sheds light on how SEO professionals can stay ahead of the curve.

Whether you're an affiliate marketer, operator, or digital strategist in the iGaming sector, this episode is a must-listen. Ivana, Hector, and John underscore the importance of continuous SEO education, proactive communication, and precise tracking to mitigate risks tied to ever-changing search engine rules.

Learn how to future-proof your SEO efforts, recover from penalties, and adapt to Google's shifting expectations — all from experts who've been through the trenches.

Host: Ivana Flynn
Guests: John Wright & Héctor Izurrategui
Producer: Anaya McDonald
Editor: James Ross

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