🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Chris Cooper to unpack the 2024 Two-Brain Business State of the Industry report, sharing eye-opening insights into how gyms and their owners are performing.

Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2024/

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Chris - https://www.linkedin.com/in/twobrain/

Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en

Two-Brain Business (website) - https://twobrainbusiness.com/

🔥 Show Notes:

(00:00) Introducing Chris

(1:39) What is the State of the Fitness Industry?

(7:03) Revenue

(14:39) Number of clients

(22:28) Membership pricing

(25:09) Average revenue per member

(31:58) Length of engagement

(39:56) Lifetime value

(48:02) Run a successful gym with Kilo (visit https://usekilo.com/)

(48:35) Staff expenses

(51:23) Fixed expenses

(57:47) Profit

(1:02:15) Effective hourly rate

(1:05:10) Resources to run an above average gym

07/17/2025 | World News Roundup