Launching Screencasting.com while having a job and a young family - Aaron Francis
Nov 22, 2023
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Aaron Francis, Educator at Planet Scale, talks about launching Screencasting.com, including structuring the course, marketing, pricing, and future plans. Also discusses the challenges of balancing work and family life, transitioning from accounting to software development, targeting developers, finding and purchasing the perfect domain, and strategies for avoiding burnout and finding success.
Creating evergreen content provides long-term value to learners in screencasting courses.
To prevent burnout, focus on successful endeavors, set realistic expectations, and redirect efforts from unsuccessful projects.
Deep dives
Creating and Launching screencasting.com
Aaron Francis, an educator at Planet Scale, discusses the creation and launch of screencasting.com. He shares insights on how he structured the course, marketing strategies, pricing, and the future plans for the platform.
The Importance of Content Evergreenness and Relevance
Aaron emphasizes the value of creating evergreen content in his screencasting courses. He explains how it allows him to avoid the content treadmill and provides long-term value to learners.
Marketing Challenges and Strategies
Aaron discusses the marketing challenges he faces in reaching a broader audience beyond his personal network. He shares his plans to create screencaster spotlights, gear guides, and add-ons such as focused tutorials on software like ScreenFlow. He also contemplates the potential of turning screencasting.com into a learning platform and community for screencasting professionals.
Avoiding Burnout with Focus on Goals and Success
Aaron shares his approach to prevent burnout by focusing on his responsibilities, setting realistic expectations, and following what is working. He emphasizes the importance of acknowledging successful endeavors and redirecting efforts from unsuccessful projects to maintain energy and prevent burnout.
Today we’re joined by our first guest of the series, Aaron Francis, who is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. In this episode we discuss the creation and launch of Screencasting.com, a course Aaron made teaching you how to make better screencasts. We go into detail on how to structure the course, marketing, pricing and what Aaron plans to do in the future. Oh, and we discuss JR and Aaron’s priciest domains…
Timestamps
00:00 Intro
01:44 Being a founder with a young family
09:17 Aaron's background
13:29 From accountant to software developer reading books
16:47 Creating Screencasting.com
19:04 Coming up with the curriculum
22:42 Having to re-record the course because of positioning
26:29 Spending $5k on a domain
30:21 Pricing for the course
32:30 Why JR spent $65,000 on a domain
33:43 The future plans for Screencasting.com
44:14 Avoiding burnout
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy
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