Inside the Playbook: Shawn Desman and Managers on How They Sold Out Every Show

Shawn Desman’s career looked finished, until it wasn’t.

In this conversation, Shawn, Steve Zsirai, and Chad Walsh break down how a mix of social media strategy, data-driven decision-making, and the “Drake effect” helped spark one of the most inspiring comebacks in Canadian music.

From TikTok virality to reconnecting with nostalgic fans, from analyzing where the audience actually lives to building the right live shows, they share the playbook for turning momentum into a full resurgence. And at the core of it all: authenticity.

This episode is a masterclass in how to rebuild a music career in today’s industry.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook