71. Differentiating Your Brand by Humanizing The Experience w/ Ed Breault

Brand experience is a promise that the buying experience will match the perceived value of the brand. Therefore, brand experience — education, enrichment, and human connection — begins well before a customer becomes a customer.    When a prospect believes that the brand and the buying experience will match and when that expectation is met… a premium brand is born.   In this episode, I interview Ed Breault, CMO at Aprimo, about developing his brand experience strategy.   What we talked about: - Customer experience as a promise - His mission to rehumanize the brand experience at Aprimo - Achieving “extraordinary influence” within your target accounts - Personal brands as the new corporate brand - Doing your best work within your “life flow”   Check out this resource we mentioned during the podcast: - Ed was profiled on DMNews 40Under40 - He explains the impact of Rehumanize Your Business   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.