Scale Your SaaS 276: What Your SaaS Marketing is Missing - with Nathan Yeung
EPISODE SUMMARY
Marketing is often associated with creative visuals and compelling messages, but there’s a hidden side to it that’s just as crucial for success in the software industry. In this week’s episode of Scale Your SaaS, we’ll dive into key takeaways from Nathan Yeung, the Vice President and CMO at Find Your Audience, with Host and B2S SaaS Sales Coach, Matt Wolach. He shares insights on the often-overlooked operational aspects of marketing and how they impact your SaaS business’s growth. Explore some valuable tips below!
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 275, “What Your SaaS Marketing is Missing – with Nathan Yeung”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Nathan Yeung, Vice President, & CMO at Find Your Audience
TOP TIPS FROM THIS EPISODE
- Recognize the Two Components of Marketing
- Embrace the Shift Towards Revenue Operations
- Focus on Revenue Generation, Not Just MQLs
EPISODE HIGHLIGHTS
- Hire Strategically and Consider Outsourcing
- Avoid Shiny Object Syndrome
- Leverage Practicality and Sustainability
TOP QUOTES
Nathan Yeung
[11:35] “Sales and marketing have a nasty back and forth. The smarter people are focusing on how to blend these divisions and departments and come up with the same goals.”
[13:24] “MQL is just incredibly frustrating. And I think people need to be more mindful. Again, it’s all about the revenue. So focus on that. And that could mean I’m just helping salespeople.
Matt Wolach
[3:12] “There’s a lot of bad things you can do tech-wise if you’re if you’re doing cold emails, but you said something in there, I think is really important that a lot of people don’t quite understand is that split between the operations side of marketing and the creative side.”
[7:57] “There’s kind of these blending of roles of sales and marketing into a CRO a conversion rate optimization role.”
LEARN MORE
To learn more about Find Your Audience, visit: https://findyouraudience.online/
You can also find Nathan Yeung on LinkedIn at: https://www.linkedin.com/in/yeungnathan/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/
Get even more tips by following Matt elsewhere: