Luisa Molano: What If Your Dream Job Isn’t Your Dream After All?

Luisa Molano is a business growth strategist and coach helping female entrepreneurs scale their revenue without losing themselves. We spoke about the moment she realized her long-climbed corporate ladder was leaning against the wrong wall—and how she found the courage to leap into entrepreneurship.

Luisa’s story is a familiar one: she followed the script, climbing to a national director role in a Fortune 200 company, only to realize—within three days—that the dream job wasn’t the dream anymore. “Where did the feeling go? Where did the excitement that I felt about this promotion go? It disappeared.” Instead of seeing it as failure, she reframed it as an opportunity, asking herself, What if I worked for myself?

In this conversation, Luisa unpacks the five pillars of building a business with both external and internal success:

• Discover – Define your mission, vision, and values. "Go for what you want, not what you think you can get."
• Identity – Develop unshakable confidence in who you are. "Understanding who you are is your superpower."
• Establish – Build a business model that aligns with your goals, not distractions. "If your head is spinning with every new tool or trend, you’re not alone."
• Systematize – Create processes that sustain your success. "Your business can’t just live in your brain and on sticky notes."
• Refine – Stay in action and optimize as you grow. "If you’re not improving and refining, you’re back to square one."

Luisa also shares why she founded Herlocity, a global network for female entrepreneurs designed to provide the support she wishes she had in her early years. She emphasizes the importance of AI in today’s entrepreneurial landscape and challenges those hesitant to embrace it: “If you haven’t started to leverage AI in your business, you’re doing yourself a disservice.”

This episode is packed with actionable insights for entrepreneurs navigating growth, change, and the reality of building a business on their own terms. If you’ve ever questioned whether you’re on the right path, Luisa’s journey might just give you the clarity—and the push—you need.