Singles and Doubles
Oct 23, 2025
Joe and Richard dive into the importance of consistent efforts over grand accomplishments. They discuss the art of doing less, the power of saying no to preserve quality, and how to design memorable experiences. The conversation touches on the balance of inclusion and curation, highlighting the risks and surprises that create emotional connections. They emphasize that creativity often involves unseen labor and that steady progress—like 'singles and doubles'—is key to thriving in both work and life.
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Hurricane Body‑Surfing Face Plant
- Joe Rinaldi describes body surfing during a hurricane and face-planting into sand that left puncture wounds and scars.
- He skipped stitches, wore a hat, and recovered quickly, turning it into a memorable story about risk and resilience.
Scope Narrow To Deliver Excellence
- Resist the instinct to add more to an experience; define a tight scope and do fewer things exceptionally well.
- Say no to excessive requests and clarify what you will and will not do to protect quality and focus.
Leave People Wanting More
- Leaving an event slightly unfinished creates longing and prevents diminishing returns.
- People often ask for more, but scarcity preserves value and memory.



