The Unexpected Downside of Celebrity-Backed Spirits Brands

In light of the revelations in the ongoing legal battle between Sean Combs and Diageo, Joanna and Zach ponder whether there might be more downside risk for spirits companies in partnering this closely with celebrities to create and promote their brands. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: Soter Vineyards Mineral Springs Ranch Pinot Noir

Joanna is drinking: Midori Sour

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