The Dime
Why the Industry’s Premier Brands Choose The Flowery — and What’s Coming Next in New York & Florida ft. Ilya Shmidt
Florida and New York are massive markets — but they’re still early. Everyone’s fighting for attention, trust, and long-term positioning.
So how did The Flowery rise to the top and become the go-to partner for the industry’s premier brands?
710 Labs. Wizard Trees. Preferred Gardens. Doja Pak the list goes on.
These brands are some of the most sought-after names in the entire cannabis industry.
They drive traffic into the store, signal trust with customers, and are built on quality and brand recognition.
This week we sit down with Ilya Shmidt, of The Flowery, to uncover how his team became the trusted home for the most influential names in cannabis — and how they're scaling that same trust across Florida and New York.
In this episode, we dive into:
- How The Flowery earned partnerships with the industry’s top-tier brands
- The systems behind scaling quality and consistency at retail
- Why New York’s market share shifted fast — and what’s next in Florida
Chapters
00:00 Introduction to Flowery and Ilya Schmidt
01:07 Ilya's Journey into the Cannabis Industry
02:41 Building Brand Partnerships in Cannabis
05:07 The Vetting Process for Brand Collaborations
06:01 Vertical Integration in Cannabis Production
10:30 Collaboration and Knowledge Sharing Among Brands
12:51 Creating Unique Cultivars and Market Disruption
13:06 Learning from Other Industries
14:59 Balancing Brand Visibility and Shelf Space
18:05 Expanding into New Markets like New York
22:54 Navigating the Cannabis Market in New York
29:42 The Importance of Education in Cannabis
35:00 Emerging Brands and Market Trends
39:01 Lessons Learned in the Cannabis Industry
00:00 Introduction to Flowery and Ilya Schmidt
01:07 Ilya's Journey into the Cannabis Industry
02:41 Building Brand Partnerships in Cannabis
05:07 The Vetting Process for Brand Collaborations
06:01 Vertical Integration in Cannabis Production
10:30 Collaboration and Knowledge Sharing Among Brands
12:51 Creating Unique Cultivars and Market Disruption
13:06 Learning from Other Industries
14:59 Balancing Brand Visibility and Shelf Space
18:05 Expanding into New Markets like New York
22:54 Navigating the Cannabis Market in New York
29:42 The Importance of Education in Cannabis
35:00 Emerging Brands and Market Trends
39:01 Lessons Learned in the Cannabis Industry
Guest Links:
https://www.linkedin.com/in/ilyashmidt/https://theflowery.co/
https://www.instagram.com/floweryflorida/
https://www.linkedin.com/company/the-floweryco?trk=public_profile_topcard-current-companyhttps://www.youtube.com/channel/UCEhtokhIFa7UFWeSQqtR3Xg
Our Links
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
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