The Grill Room A Lessin in Media
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Mar 18, 2025 Jessica Lessin, Founder and CEO of The Information, discusses her media journey and the publication's success over 11 years. She emphasizes the importance of deep expertise over audience size in a shifting media landscape. Lessin shares her investment strategies in promising media startups and critiques traditional models that prioritize volume. The conversation also touches on the recalibration of Silicon Valley's power dynamics in today's political climate, underlining the need for innovative journalism and meaningful engagement.
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Investment Thesis
- Seek entrepreneurs with deep expertise and loyal audiences.
- This mirrors The Information's success and is crucial for monetization.
Loyalty and Differentiation
- Publications can build loyalty around talent or unique insights from industry experience.
- Differentiation and a clear "edge" are more critical than initial revenue.
Niche vs. Relevance
- Niche publications can grow by being indispensable to a core audience, then expanding outwards.
- Technology, though seemingly broad, becomes niche through specialized, valuable reporting.