Daisy Veitch - When Body, Size and Shape matters

Sharon Todd's special guest is Daisy Veitch talking about the importance of body size and shape in product and system design.

Daisy Veitch, PhD. is an expert in applied Anthropometry, the fit of wearable items and body shape and size data. 

Daisy Veitch is a Director of Anthropometry at Anthrotech, Inc., a leading company in human body measurement and analysis. She has a PhD in Industrial Design Engineering from TU Delft, in The Netherlands where she explored replicating the feel of human tissue and applied this to task specific manikins. She is also a founding member and secretary general of the World Engineering Anthropometry Resource (WEAR), a global network of researchers and practitioners in the field of anthropometry. She is a criterion anthropometrist. She has previously worked in the apparel industry in all aspects including 5 years as a product engineer. With over 20 years of experience in applied anthropometry, Daisy has directed and contributed to several projects and publications that use body shape and size data to improve the fit and function of wearable items, such as apparel, medical devices, and protective equipment. She has a background in technical aspects of garment construction, having studied in Adelaide and Paris, and won prestigious awards for her design skills. She is also an inventor of a US design patent and has registered designs in multiple regions. Daisy's mission is to apply anthropometry to design solutions that enhance safety, health, comfort, and productivity.

Specialties: Anthropometry, body scanning, fit-testing, bra performance testing, apparel patternmaking, product design engineering (apparel), manikin making, tissue properties matching palpation of the breast

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