Brew Markets U.S. Housing Market Split & Hasbro's Magic Quarter
Oct 20, 2026
The U.S. housing market is splitting in two, with luxury demand surging as everyday buyers struggle. Hasbro’s Magic: The Gathering powers a standout quarter, while its century-old Rhode Island roots face a major change. 3M bets on AI infrastructure through an expanded Amazon partnership. Plus, headlines on sports spinoffs, gaming, holiday hiring, Salesforce’s Braze deal, and a dramatic market debut.
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Housing Sentiment Hits A 15-Year Low
- The NAHB housing index fell to 29, its lowest level since June 2012, as mortgage rates, materials, and construction loans became more expensive.
- Housing’s 15%–18% GDP footprint means builder weakness can spread across architects, engineers, agents, and skilled trades.
Luxury Housing Pulls Away From Starters
- Luxury housing is booming while starter and middle-tier homes stagnate, creating another K-shaped economic divide.
- In San Francisco, luxury prices rose 4.6% year over year while starter prices fell 1.7%.
Magic The Gathering Powers Hasbro
- Hasbro’s growth engine is Magic the Gathering, which generated $616 million, nearly 40% of quarterly revenue, after a 34% increase.
- A strong new deck shipped early, so management expects a fourth-quarter dip before renewed growth in the first quarter.