LTB Podcast

Catherine Reohorn: Copywriting for Personal Trainers

May 3, 2021

54:48

In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below.

Timestamps:

[01.37] - How she found the transition from her previous career of academic psychology into personal training?
[04.15] - How much of her journey shaped the trainer she has become?
[10.55] - Why showing people around the gym and making them feel like they belong was a huge part of her onboarding process?
[14.00] - What Cath got out of her fitness journey, and how that shaped how she worked with her clients.
[15.55] - How she found starting as an older personal trainer?
[19.03] - How she got into copywriting.
[20.45] - What she's learnt about selling personal training using writing?
[22.21] - An example of copy that is too pain focussed and can come across as cruel?
[24.30] - How to stay respectful and kind with your copy while also encouraging people to buy what you sell?
[25.45] - Talking about a scar rather than a wound.
[29.49] - What the two things are that personal trainers sell.
[32.15] - Where trainers are going wrong with their social media posts.
[33.15] - How different online vs offline marketing is?
[37.45] - Being yourself and how this can be magnetic in personal training.
[42.00] - Tips for writing on social media.
[48.10] - How to educate people on social media without being boring?