10 Priorities Every CMO Needs for the Rest of 2025

We've just passed the midway point of 2025 -- what are the top 10 priorities for chief marketing officers (CMOs) for the rest of the year? 

  

CMOs have been tasked with driving growth even while they grapple with external uncertainty, widespread burnout, and the rise of AI. What else made The Conference Board’s top 10 CMO priorities for the rest of 2025? 

  

Join Steve Odland and guest Ivan Pollard, the Marketing & Communications Center Leader at The Conference Board, to find out what we can learn from CMO surveys, why the CMO-CEO relationship matters, and why 2025 is the year AI needs to contribute to revenue growth. 

  

The Conference Board is profiling the top 10 priorities for crucial job functions and business units. In this episode of C-Suite Perspectives, we look at the top priorities for CMOs.  

  

For more from The Conference Board: 

• Recognition Rises for CMOs Even as Workload Saps Their Energy 

• Amid Turmoil, Marketers Are Worried About Their Budgets 

• CMO-CEO Collaboration: CEOs Want CMOs to Focus on Business Growth—Period