

112: How to Take Your Agency Back from Your Clients
You’ve owned your agency for 15 or 20 years now, but it’s never looked exactly like you imagined it. That’s because you’re letting your clients lead.
In this episode, I interview Robert Patin, Managing Partner at Patin &
Associates, about the most common missteps he sees as an agency coach.
What we talked about:
- Knowing & owning your value in negotiation
- How to set your fees
- Niching, exclusivity, and freelance workers
- Trends for agencies in 2021
Resources we mentioned during the podcast:
- I was recently a guest on Robert’s podcast, Agency Blueprint
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
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