Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 820: SMART PR strategies for EVERYONE... and the power of "collabetition" w/ Rachel Dickman & Liselle DeGrave
In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the dynamic duo, Rachel Dickman and Liselle DeGrave, seasoned PR mavens and cohosts of the Pressing On in Public Relations podcast. They unravel the complexities of public relations, moving beyond mere publicity to strategic communication and relationship building. With the launch of their insightful book, "A Practical Guide to Starting Your Own PR Firm," they offer tactical advice for budding entrepreneurs. Both emphasize the decisive role of tailored pitches, the power of a strategic PR plan, and the significance of collaborations over competition in the industry. Our conversation is rich with lessons on network leverage and the intersection of entrepreneurship and PR prowess. Listeners will come away with a greater understanding of the value of stepping into the business landscape with intention and preparedness, and where to find more of their expertise and advice. Join us as we distill their decade-long partnership into actionable strategies for aspiring PR professionals and entrepreneurs alike.
ABOUT LISELLE & RACHEL
Liselle DeGrave serves as founder and president of DeGrave Communications, a boutique public relations firm. She is also a podcaster for the “PRessing On in Public Relations” podcast and co-author of "A Practical Guide to Starting Your Own PR Firm." Having grown up with Cuban refugee parents, her drive to create and live the American dream has always been rooted deep inside her. As a young girl, Liselle gave tap lessons to her neighbors, organized her grandmother’s closet for cash, and even saved her lunch money just to fund her early business shenanigans. She is passionate about small businesses and encourages entrepreneurship everywhere she goes. Liselle enjoys spending quality time on her ranch with her husband, two children, a dog, bees and 36 chickens. Having always been an “old soul,” she enjoys antiquing, gardening, reading, studying natural living and trying just about anything with lavender in it.
Rachel Dickman is the driving force behind RMG Communications, where creativity and strategy collide to create award-winning campaigns that truly make an impact. She also co-hosts the popular and award-winning "PRessing On in Public Relations" podcast, blending wisdom and wit on PR, life and business. Beyond overseeing RMG, podcasting and writing books, Rachel's heart belongs to travel. You can find her exploring new horizons and seeking inspiration in far-flung places. And when she returns to her cozy Arizona home, she enjoys spending time with her husband, Trent, and charming crew of rescue cats: Patrick, Trinnie, Scarlett, Stormy, Elsie, Maverick, and Rooster. Together, they make a purr-fect family.
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