Outbound Kitchen - B2B Sales Podcast 39: How this BDR Overachieved Quota for 3 Straight Quarters (Prospecting Strategy) - Luis Buitrago, Business Development Representative (BDR) at Braze.
4 things you'll learn in this episode:
- Multithreading prospecting
- Booking meetings at prospects' offices
- How to prospect at physical events
- How he handles prospecting in different countries.
Luis Buitrago is Braze's top-performing Business Development Representative (BDR).
Luis' results:
- Overachieved quota 3 Qs in a row.
- Hit a historical record of most sales accepted opportunities in a Q.
- 125 ops in the first 10 months as a BDR.
Connect with Luis: https://www.linkedin.com/in/luis-buitrago-vallejo-876160161/
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Timestamps:
(0:00) Top performing BDR at Braze
(0:50) Luis's prospecting sequences
(4:41) Structure of Luis's main sequence
(8:04) How to balance personalization and efficiency
(9:41) Different triggers to leverage in your outreach
(11:42) How to structure your cold emails
(13:50) Booking meetings going at your prospect’s office
(19:24) Booking meetings at events and trade shows
(24:10) How to use the event app to prospect
(25:07) How to prep an event
(26:05) How to talk with prospects at events
(28:29) How to prospect different countries in Europe
(31:08) Differences in culture with prospecting in Spain, and the UK
(32:45) Tips for new SDRs
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