44. Leveraging Microcontent for Effective Sales with Phil Gerbyshak

What if you could transform long form content into bite-sized, digestible pieces that resonate with your customers? On this episode, our guest Phil Gerbyshak, a powerhouse in the world of sales, will guide us on how the best sales teams are harnessing the power of microcontent. We're taking a deep dive into the art of distilling complex content and highlighting the crucial nuggets that truly matter to your customers. Learn how to effectively contextualize information and enable your sales team to pull out the right piece at the right time.