In this podcast, Wayne Eckerson and James Serra discuss myths of modern data management. Some of the myths discussed include 'all you need is a data lake', 'the data warehouse is dead', 'we don’t need OLAP cubes anymore', 'cloud is too expensive and latency is too slow', 'you should always use a NoSQL product over a RDBMS.' Serra is big data and data warehousing solutions architect at Microsoft with over thirty years of IT experience. He is a popular blogger and speaker and has presented at dozens of Microsoft PASS and other events. Prior to Microsoft, Serra was an independent data warehousing and business intelligence architect and developer.