Brand guru David Brier joins us to discuss how nonprofits can drive deeper loyalty with their donors. David is a speaker and the author of "33 Steps to Transform the Brand You Have into the Brand You Need." Many nonprofits don't think of themselves as brands -- which David argues is a huge missed opportunity.
In this discussion, David shares his thoughts on:
- the tactics legacy brands use to keep their fans
- how to move beyond a transactional relationship with donors
- the biggest brand mistakes and pitfalls that your nonprofit should avoid.
This is part one of a two-part series.
Go Beyond Fundraising: The Podcast for Nonprofits