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Intentionally Blank
The Origin of Dragonsteel — Intentionally Blank Ep. 149
Apr 10, 2024
Brandon Sanderson and special guest Emily Sanderson discuss the origins of Dragonsteel, sharing insights on company growth, early entrepreneurial steps, challenges in early company growth, and future-proofing book writing. They reflect on their journey from the start of Dragonsteel to the current era, highlighting key milestones and lessons learned along the way.
31:19
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Quick takeaways
- Evolution from small to formal company structure with specific personas for live streams and embracing new eras like 'Nerd Hop' and 'Glitter'.
- Importance of setting up an LLC for legal protection and challenges of transitioning from a family small business to a commercial entity with multiple departments.
Deep dives
Evolution of Company Identity
The podcast episode delves into the evolution of the company identity, highlighting the transition from a casual setup with only a few employees to a formal and structured organization. It explores the journey starting from forming an LLC for liability protection to expanding into a media company with specific personas for live streams and embracing new eras like the 'Nerd Hop' and 'Glitter' eras.
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Discover
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