Intentionally Blank The Origin of Dragonsteel — Intentionally Blank Ep. 149
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Apr 10, 2024 Brandon Sanderson and special guest Emily Sanderson discuss the origins of Dragonsteel, sharing insights on company growth, early entrepreneurial steps, challenges in early company growth, and future-proofing book writing. They reflect on their journey from the start of Dragonsteel to the current era, highlighting key milestones and lessons learned along the way.
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Remainders as Seed Money
- Brandon Sanderson bought 2,000 remaindered hardcovers for $1 each.
- He sold them signed online, turning $1 books into $25, boosting early income.
Early Shipping and Growth
- Initially, Emily Sanderson managed shipping, even using book boxes as furniture.
- Demand grew, leading to direct publisher orders at a 50% discount, surpassing remainders.
First Employee
- Brandon Sanderson hired Peter Ahlstrom as his first employee, initially for 20 hours a week.
- Within a month, Ahlstrom became full-time, handling all assistant duties.