Optimal Work Daily - Career, Productivity and Entrepreneurship 1883: Personalized Communication Gone Astray AND Make Your Virtual Meetings Matter by Michael Piperno
Nov 26, 2025
Explore the pitfalls of automated communication as it often clashes with genuine connection. Discover how overwhelming marketing emails can alienate customers rather than engage them. Tune into strategies for making virtual meetings more effective by establishing clear purposes, setting ground rules, and fostering interactivity. Learn tips for avoiding video fatigue and using visuals to enhance engagement. Ultimately, the discussion emphasizes the importance of human touch in both marketing and virtual interactions.
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Ebook Purchase Triggered Email Flood
- Michael Piperno bought an ebook and received four marketing emails the same day.
- He traced this to an automated workflow that enrolled him in multiple lists and offers immediately.
Personalization Can Feel Impersonal
- Automation and personalization can backfire when senders ignore the human on the other end.
- Highly personalized touchpoints that are too frequent or invasive end up feeling impersonal.
Shopping Once, Ads Everywhere
- Michael noticed persistent loungewear ads after shopping once, likely due to cookies and data sharing.
- He found targeted ads and personalized results increasingly unhelpful and robotic.