Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19

In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder.

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Best Moments:

(01:33) Tobi explains the origin of the name "Magnate" and the concept behind his company

(02:53) Tobi's approach to choosing brand partnerships that align with his message

(05:02) Differentiating between great and not-so-great brand partnerships

(08:03) The value of top-of-funnel awareness rather than bottom-of-funnel metrics like sales

(10:03) The potential of LinkedIn as a high-intent marketing channel for founders

(13:14) The importance of founders building their personal brands to drive traffic and trust

(15:17) Tobi's advice for founders starting to create content on LinkedIn

(17:38) Leveraging LinkedIn connection requests for lead generation

(18:44) The rise of video content on LinkedIn and Tobi's thoughts on it

(21:02) Standing out on LinkedIn amid perceived saturation

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Guest Bio:

Tobi Oluwole is the CEO of Magnate, where he helps founders and entrepreneurs build profitable businesses through LinkedIn content. As a creator who has generated over 200,000,000 impressions on LinkedIn, Tobi partners with brands to create content that aligns with his message and audience.

Website: tobioluwole.com
LinkedIn: https://www.linkedin.com/in/thetobioluwole