MIT Technology Review Narrated AI means the end of internet search as we’ve known it
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Aug 6, 2025 Discover how AI is revolutionizing internet search, shifting from keyword-based methods to a conversational approach. Explore the historical evolution of search engines, from early tools like Archie to Google's AI innovations. Delve into the challenges of misinformation and transparency for both users and content creators. Learn about the future potential of AI in providing real-time data access and performing tasks autonomously, redefining the way we navigate the vast digital landscape.
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Conversational AI Transforms Search
- Internet search is evolving from keyword-based to conversational AI-driven queries.
- AI overviews provide synthesized, expert-like answers instead of just links to sources.
Startup's Copying Sparks Publisher Outrage
- Perplexity AI republished a paywalled Forbes drone company story without permission.
- Publishers responded with cease-and-desist orders and lawsuits over unauthorized content use.
AI Challenges Trust in Search
- Generative AI can produce new, variable answers that challenge the notion of a single canonical response.
- AI's hallucinatory nature risks spreading misinformation despite search advances.