Black voters saved Joe Biden in the 2020 Democratic primary. They are the firm base of the Democratic coalition, despite a diversity of backgrounds and opinions, but some have shown signs of openness to Donald Trump. How do Black voters select candidates? And when and why do they prioritize descriptive representation? Julian Wamble finds that Black voters seek strong signals that politicians will prioritize the group’s interest over their personal interest, particularly from historic sacrifice. We discuss his research on how candidates can demonstrate social ties, political connections, and personal sacrifice to Black voters and whether those strategies trade off with candidate appeals to white voters.