Growth Think Tank Interview with the Author: The Catalyst by Jonah Berger
Whenever we try to change something, we often default to a particular approach: Pushing. Is the boss not listening to that new idea? Send them another PowerPoint deck. Client not buying the pitch? Remind them of all the reasons they should. Today we talk about removing what is blocking people from change. Jonah Berger, professor at Wharton Business School and best-selling author, talks about his new book The Catalyst. We look at the five barriers that prevent change and how to mitigate them. Jonah Berger is a researcher and shares his unique point of view on how you can become a catalyst to change.
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