304: The future of the creator economy and how to stand out in it (with Write Build Scale)

Season 3, episode 4 is here!

In this episode, I sat down with my friends in the Write • Build • Scale team - Jari, Sinem, and Philip - for a big-picture chat about the future of the creator economy.

We explored how technology is changing the game, why trust is the most valuable currency, and what it really takes to build a creator business that lasts.

Along the way, we also talked about the highs and lows of running a business together and what excites them most about where things are heading.

What we covered:

- Why the creator economy will only get bigger in the next five years and what that means for new and established creators

- How AI and no-code tools are making it easier than ever to launch digital products and communities

- Why trust and personal connection will matter more than content volume as AI makes publishing effortless

- The difference between being a “guru” and a “guide” and why one builds stronger long-term businesses

- The incomplete advice around “just be consistent” and what actually makes consistency work

- Why picking one platform and mastering it beats spreading yourself too thin across multiple channels

- How working as a team has changed their approach to business, what they love about collaborating, and what’s next for Write Build Scale

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