Scaling and succession planning with Pietro Ranieri

Today’s guest just so happens to be the first EVER employee I hired in my agency CIT, many years ago!

Pietro Ranieri worked at my agency for 9 years before leaving to set up on his own and I wanted to get him on the show to discuss his journey from freelancer to running and growing an agency, and to the point of selling his agency.

He went on to buy his agency back (we discuss why!) and he now has a number of offices around the world!

If you’re thinking of making the move from freelancer to agency owner, or if you’re thinking of scaling and maybe ultimately selling your agency, then this episode is for you.

[05:26] What made Pietro make the switch from freelancer to agency owner? With most of his clients based in the US, Pietro had become somewhat of a night owl which lead to an unhealthy and lonely lifestyle…

[09:37] Ranieri has a clear niche in consumer electronics, which has worked well for his agency as everyone knew they are the “go-to” experts. But what happened when he took on clients from outside of his area of expertise?

[16:22] Are you running a proper agency, or do you just have a bunch of assistants working for you? If you want to scale, you need to be able to step away from doing the client work.

[20:37] If you’re really looking to scale, it’s important you learn to distance yourself from the being the first point of contact, so the clients don’t become attached to you. Pietro and Rob delve into WHY this is so important and HOW to go about it.

[25:59] The process of selling your agency can be a very long and draining process. If you want to sell your agency, you need to know what to expect and how to properly prepare for it.

[35:15] if Pietro could go back in time and give himself some advice, what would it be?

For more info on Pietro's agency, Ranieri Communications, visit the WEBSITE.

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Thanks so much,

Rob