The Empathy Edge Gina Hortatsos: Empathy as an Inside-Out Advantage for Market Success
More and more, companies are learning that simply bragging about features and functions is not enough. Customers, especially those in the younger generations, want real value and a brand and story they can believe in. Today’s guest, Gina Hortatsos, is one of the modern marketing leaders that know how to make time to stay connected to the changing customer needs, even under constant pressure. In our conversation today, Gina shares how an empathetic, authentic culture attracted her to the company she is with now and how they continue to leverage those values for positive leadership and a high performing team.
Key Takeaways:
- It is important to lead with confident vulnerability, communicate effectively, and not be afraid to model that vulnerability.
- The role of a CMO is to drive change forward and help everyone in the organization understand the WHY of what the company does.
- An empathetic person knows the humanity behind a purchase decision - people buy with their hearts, not with their heads.
- Empathy and purpose enable you to resist short-term pressures to achieve long-term success, with both employees and customers.
"It makes my job so much easier that our team truly feels like they can bring their authentic selves to work because it gives us a constant calibration that we wouldn’t have otherwise." — Gina Hortatsos
About Gina Hortatsos: Gina Hortatsos is the Chief Marketing Officer at LogicGate, an agile governance, risk, and compliance process platform. A servant leader, Gina brings 22 years of enterprise software marketing leadership experience to LogicGate. Prior to LogicGate, Gina served as VP of Marketing at FourKites, Inc., where she built and scaled the Marketing function for a high-growth start-up. As AVP, Global Marketing at Hyland, Gina oversaw global programs, field marketing, operations, events, and demand center. Outside of the office, Gina loves to cook, read, and travel (though not currently). She lives in Chicago with her husband Mike and their three sons.
Connect with Gina and LogicGate:
Website: logicgate.com/
Twitter: twitter.com/LogicGate
Facebook: facebook.com/LogicGate.Platform
LinkedIn: linkedin.com/company/logic-gate/
LinkedIn: linkedin.com/in/ginahortatsos/
Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy
Connect with Maria:
Get the podcast and book: TheEmpathyEdge.com
Learn more about Maria’s brand strategy work and books: Red-Slice.com
Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross
LinkedIn: Maria Ross
Instagram: @redslicemaria
Twitter: @redslice
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