It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove discuss what UPS eliminating the CMO role means for GTM leaders going forward, the drastic changes impacting organic reach on LinkedIn, and a few NFL-related storylines.

Also, Craig asks why he keeps getting elderly bra ads, Judd explains his LinkedIn reach conspiracy theory, and Matt espouses his innermost thoughts on UPS.

Chapters:

• 00:00 Introduction and Casual Banter
• 01:35 Discussing Football and Super Bowl Predictions
• 04:22 Challenges with Following an Iconic Leader
• 09:34 UPS Eliminates CMO Role
• 25:23 LinkedIn's Algorithm Change and Its Impact
• 32:38 The Power of Specificity in Content
• 35:37 Introducing Neil Harrington 
• 37:43 What new AI Features underperforming indicates
• 44:17 Neil’s 3 Key AI Takeaways
• 56:22 ChatGPT rolls out new Marketplace
• 57:54 Closing 

Quote of the Show:

• “We're all going to be proficient in many different LLMs and bringing them together to figure out what we need.” - Neil Harrington

Sponsor:

• Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

Connect with Neil:

• LinkedIn: https://www.linkedin.com/in/neildharrington/ 
• Deep Funnel Newsletter: https://deepfunnel.substack.com/ 
• Stack Moxie Website: https://www.stackmoxie.com/ 

Follow the Show:

• Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ 
• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ 
• Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ 
• GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
• GTM Unfiltered Website: https://www.gtmunfiltered.com/

Ways to tune in:

• Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
• Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
• Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
• YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
• Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
• Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered

GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/