Time Is a Tool Audiobook Case Study: How Greg Cini 10x'd His Net Worth in 18 Months at Age 55
Sep 24, 2025
In this engaging discussion, Greg Cini, a seasoned entrepreneur and founder in senior living, shares his remarkable journey of scaling his net worth tenfold at 55. He reveals how a mindset shift led him to pursue an impossible goal of acquiring ten dementia-care communities in just three years. Greg discusses the pivot to acquisitions during COVID, overcoming initial doubts, and swiftly turning around properties. He emphasizes the importance of strategic planning, the right team, and the power of ambition, all while aiming for generational impact.
AI Snips
Chapters
Books
Transcript
From Family Business To Founder
- Greg helped his wife grow an interior design business for decades before launching his own senior-living venture at 55.
- That long history shaped his skills in operations, culture, and scaling teams which he later applied to acquisitions.
Impossible Goals Force New Paths
- Switching an achievable goal into an impossible one forces you to find new pathways.
- Greg rewired his timeline and aimed to build 10 communities in three years instead of 3 in ten, which changed his decisions.
One Conversation Triggered Rapid Deals
- After rejecting a land deal in Michigan, Greg's wife suggested acquiring existing communities instead of building.
- Within days a contact produced two perfect buildings and several more opportunities appeared soon after.
