I've been referencing Patrick Hanlon's book, Primal Branding, since I started consulting back in 2015. His work has created a framework for myself and countless other business owners who want to create a meaningful brand.

To have Patrick on the podcast and hear his insights in real time was one of the highlights of my professional career.

Make sure to visit primalbranding.co and grab a copy of Primal Branding.

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I solve problems in your business and make you more money. Guaranteed.

For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.

Stop wishing your business problems are going to magically go away.

Invest in your business and let me solve your problems and optimize your business fast and efficiently.

We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.

Learn more about what it’s like for us to work together.

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Want to increase your business IQ by 100x for only $50?

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

New courses are added every month.

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

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Episode 703 - Points North: Mayor Daley, a Japanese Prince, and 18 Bluegill