Do you know how your personal brand and reputation impact personal and professional opportunities and success? Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of CONTROL THE NARRATIVE: The Executive's Guide To Building, Pivoting And Repairing Your Reputation, would tell you that you must actively understand and manage your personal brand and reputation to be an effective businessperson today. Period. In this CareerCast, Lida shares insights, strategies, and actions to leverage your strengths and reposition areas of challenge.