Franchise Euphoria The Covery Wellness Spa with CVO Edward EK Navan
The definition of health and wellness has changed. We all have realized that we need to be more proactive towards our own health and wellbeing. By being more proactive we can live an active life for as long as possible, and isn’t that the point of living a longer life anyways? The Covery Wellness Spa provides non-invasive therapies designed to enhance and optimize the health journeys of their clients. Through their customized wellness journey, clients are provided with the tools and the education that is needed to reach their overall wellness goals.
Today’s guest is Chief Visionary Officer (CVO) Edward “EK” Navan. EK Navan is also the co-founder and member of The Covery since its formation in August 2020. From June 2017 to present, EK has served as co-founder and member of R-WELLNESS in Baton Rouge, LA. From 2016 to 2018, he also served as a national account manager and consultant for Fitness Ventures International in Charleston, South Carolina. From 2015 to 2016, he served as Northeastern Regional Manager for TRX, Inc. in Atlanta, as well as the CEO of Redzone Fitness from 2015-2017. His experience in the wellness and fitness industry is extensive and has helped lead to the success of The Covery.
Key Takeaways:
[2:04] - The wellness industry has grown exponentially in recent years.
[5:27] - Covid-19 shut the doors on a lot of wellness locations, but EK says it gave them the opportunity to take a step back and put together a better program.
[8:08] - EK shares some of the therapies and services that The Covery Wellness Spa offers. They are unique.
[9:16] - The focus is the outcome.
[12:03] - EK explains one of the ways they are working on health without prescriptions.
[14:21] - What are some of the reasons clients come to The Covery Wellness Spa?
[17:03] - The first location was opened in 2021 which was a challenging time to start a business, but the opportunity was there.
[19:16] - EK’s opinion is that traditional franchising is broken. Their system is a little different.
[20:53] - There are right ways and wrong ways to run a franchise.
[24:42] - What role does the economy play in building a business like this?
[27:14] - Josh admits that he is not a fan of the broker network early on in the process.
[28:56] - Sometimes growing the smart way is by growing slowly.
[30:42] - With a system like this, you can find the right people.
[32:01] - Who is the right franchisee for The Covery Wellness Spa?
Mentioned in This Episode:
The Covery Wellness Spa Home Page