Where Do I Even Start with Personal Branding?

Even the most brilliant professionals I know still ask me this question. Whether you're brand new to personal branding, rebuilding after a transition, or just realizing your reputation deserves more attention, this episode is your starting point.

You already have a personal brand. The question is, are you actively shaping it or is it being shaped for you by default? As my mother used to say, "You can be the wind or you can be the leaf." This episode is about becoming the wind.

In this episode of Branding Room Only, I'll walk you through exactly where to start with five foundational steps that will help you get intentional about your brand. From clarifying your brand words to auditing your digital presence to defining your audience, these are the building blocks that turn your natural magic into an unforgettable personal brand.

0:53 – What personal brand really means and why you already have one
2:02 – Three essential self-reflection questions to start with
3:27 – How to identify your three brand words that guide everything
5:15 – The framework for crafting your brand statement
6:20 – Auditing your digital presence to reflect your aspirations
7:59 – Defining your audience with the specificity that creates resonance
9:16 – How to start showing up consistently to build trust

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.