Where Do I Even Start with Personal Branding?

Aug 5, 2025

Discover the essentials of personal branding, starting with self-reflection and shaping your narrative. Learn how to identify your guiding brand words and craft impactful brand statements. Auditing your digital presence is crucial—are you aligning it with your aspirations? Dive into the power of specificity to resonate with your audience and build genuine connections. Plus, consistency is key in showing up and cultivating trust. Take control of your brand journey and become the wind, not just the leaf!

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INSIGHT

Personal Brand Is Others' Perception

Your personal brand is the perception people hold of you when you're not in the room.
It combines skills, experience, values, reputation, story, and vibe into a single impression.

ADVICE

Start With Three Reflection Questions

Ask three reflection questions: how do I see myself, how do others see me, and how do I want to be seen next.
Use these answers to clarify goals and the vision for your next chapter.

ADVICE

Pick Three Guiding Brand Words

Pick three brand words that describe and guide how you show up.
Ask others for their words to reveal consistent strengths and blind spots.

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Even the most brilliant professionals I know still ask me this question. Whether you're brand new to personal branding, rebuilding after a transition, or just realizing your reputation deserves more attention, this episode is your starting point.

You already have a personal brand. The question is, are you actively shaping it or is it being shaped for you by default? As my mother used to say, "You can be the wind or you can be the leaf." This episode is about becoming the wind.

In this episode of Branding Room Only, I'll walk you through exactly where to start with five foundational steps that will help you get intentional about your brand. From clarifying your brand words to auditing your digital presence to defining your audience, these are the building blocks that turn your natural magic into an unforgettable personal brand.

0:53 – What personal brand really means and why you already have one
2:02 – Three essential self-reflection questions to start with
3:27 – How to identify your three brand words that guide everything
5:15 – The framework for crafting your brand statement
6:20 – Auditing your digital presence to reflect your aspirations
7:59 – Defining your audience with the specificity that creates resonance
9:16 – How to start showing up consistently to build trust

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.