Being able to sell is a fundamental skill that requires constant conditioning. It doesn't matter if you possess the most innovative technology or a revolutionary product; without the ability to put it in the hands of people who need it, your potential remains untapped.

The founder's ability to sell is pivotal, no matter how talented your sales team may be. Convincing others can become an uphill battle if the founder can't sell their product. Sales is the foundation of any successful business, the driving force that propels growth and success. Even with ample funding, a venture can only go so far without a solid foundation in sales.

As a business owner, sales is the most persuasive tool to add to your arsenal to get your passion and vision out there truly. Your knack for selling is often what sets the tone for the entire organization.

In this episode, we are joined by Mauricio Di Bartolomeo, Co-Founder & CSO at Ledn Inc., a reinventing financial service focusing on crypto assets for the Canadian market.

Ledn's flagship offering, Bitcoin-backed loans, offers Canadians the best rates and a remarkably straightforward application process while empowering investors to hold their crypto assets. Applying for a Ledn loan is easy, with zero impact on your credit score, and requires only Bitcoin as collateral. Bitcoin is held securely in institutional-grade cold storage, and borrowers retain all benefits. What sets Ledn apart is its unique position as the first company to introduce Bitcoin-backed loans denominated in Canadian dollars.

In the conversation, Mauricio candidly shares his entrepreneurial journey and a remarkable economic experience that saw him leave his native Venezuela, marred by financial corruption and economic turmoil, for the promising shores of Canada. Here, he embraced new opportunities and regulations, leading him on a path to Bitcoin and the eventual co-founding of Ledn in 2017.

Tune in!

Key Highlights From The Show

[00:58] Introduction to the show

[03:20] Why Mauricio left Venezuela and how that led him to co-found Ledn in 2017

[09:22] Why Mauricio knew from a young age he would be an entrepreneur

[10:47] Lessons Mauricio learned from his business failures

[14:30] Why you need to be the chief salesman officer of your product as a founder

[16:10] Mauricio’s bottleneck neck on strategic thinking in his business

[19:24] The importance of cultivating your ability to step aside as a founder

[23:38] Learning to let go to evolve your business without stifling it

[24:13] How difficult it was for Mauricio to let go of responsibilities in his business

[25:52] What Mauricio diligently does for himself to enhance his well-being

[28:28] How to get outside your entrepreneurship bubble and reach out to people

[32:02] Mauricio's one practical recommendation to entrepreneurs from his experience

[35:49] How to reach out and connect with Mauricio

[36:13] Ending the show

Notable Quotes

· Being able to sell is something that you have to condition yourself to do.

· You can have the best tech or product in the world, but if you don’t put it in the hands of people, it's dead.

· If the founder can't sell it, no one can; it doesn’t matter the salesperson you hire; if the founder can't sell it, you can't sell it to the salesperson.

· Sales drive everything else; it's the blood that makes the heart pump. Without sales, your funding can only take you so far.

· You have to learn to let go to evolve your business.

· The secret to passion is focus; if you are looking for opportunities because you have to, you will always be late.

· You are not going to get the best outcome by trying to catch someone else wave; the best things come from your wave.

Connect With Mauricio Di Bartolomeo

Website: https://ledn.io/

LinkedIn: https://www.linkedin.com/in/mauricio-di-bartolomeo-780284101/

Twitter: https://twitter.com/cryptonomista?lang=en

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