Megan Toscano, Director of Performance Marketing at charity: water, is about to generously share her journey from the for-profit sector to now leading social ads, paid search, and email marketing to promote their monthly giving program, 'The Spring'.
Megan takes us on a super enlightening tour of her role, explaining how performance marketing varies among organizations. YES, even nonprofits with tighter budgets can make the most of their resources using qualitative testing, leveraging email, and using gamification!
Delving deeper, she shares the challenges she faces researching YouTube to determine what works best for the organization, and how their recent World Water Day campaign aims to reclaim someone's time through access to clean water.
We also touch upon how networking within the industry can make a significant difference, understanding campaign objectives to optimize ads accordingly, and how Megan is currently exploring how donor impact has evolved from 2020 to 2023.
So, come join us on this inspiring journey with Megan and learn how charity: water is making a difference across the globe. Be sure to connect with Megan on Instagram and learn about the impactful work she's doing!
Resources & Links
Learn more about charity: water on their website and help give people clean and safe water with their monthly giving program, The Spring. You can connect with Megan by sending her a message on Instagram @megantoscano.
Here is the Facebook ad Megan references that is performing really well and continues to drive donations.
When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!
Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positiveequation.com to learn more.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Missions to Movements