Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.

• How adaptability, mediation, and advocacy helped him during his time at Qualia
• His go-to motions for Qualia: thought leadership, events, and customer and community marketing.
• The comeback of the First Principles Thinking