The Profit Myth: Self-Worth vs. Financial Value (Ann Wilson)

Jan 15, 2025

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Debunking the “Profit Myth,” Ann Wilson reveals how to align money flow in business with personal goals. Discover strategies that prioritize profit, pay yourself first, and separate self-worth from financial value. Gain practical tips and fresh mindsets to achieve financial freedom and empowerment.

Ann Wilson is a global wealth expert, best-selling author, speaker, and financial empowerment activist.

In this episode, Melinda and Ann talk about:

The importance of money flow within a business and paying oneself first
Financial literacy in coaching and its impact on effectiveness
Ann’s journey from debt to financial freedom and the need for financial education
Redefining priorities to align financial management with personal dreams
Interrupting negative storylines to effect real change in financial habits
The significance of self-worth and financial health in coaching
Pricing based on value provided versus self-worth
The concept of “worthiness” and separating it from monetary concerns
Encouraging a shift from revenue focus to determining necessary profit for personal goals
Importance of planning for financial freedom through investments and strategic contribution

“Paying myself first meant I had to do a radical shift in what I call being absolutely selflessly selfish.” — Ann Wilson

Guest Bio:

Ann Wilson, known as “The Wealth Chef,” is a best-selling author, speaker, and financial empowerment activist. She believes everyone can experience abundant wealth in their lifetime and have all the money they need to live an unlimited life. That is why she is dedicated to inspiring, empowering, and liberating people to create a positive relationship with money, as well as providing them with simple, actionable, and effective tools to build wealth.

By age 38, Ann achieved her own financial freedom, meaning she can now stop working whenever she chooses and her assets will continue earning her all the money she needs (and more) to live the lifestyle she wants forever. She didn’t have a family inheritance, a business she sold for millions, or a lucky win in the lottery. She simply taught herself to master the key ingredient to live an “unlimited life” — money.

But before that, in her 20s, despite an excellent education and a successful career as a Civil Engineer, she was financially illiterate and drowning in debt. By learning how money really works and taking action, Ann was able to turn her life around.

Currently based in South Africa, Ann is constantly gallivanting around the globe, speaking to audiences, helping people transform their money world, revelling in nature, and pursuing her curiosity about what a wealthy life means in different cultures and to different people. Ann is living proof that no matter who you are, where you start in life, or what has happened in your past, you too can create financial freedom and live your unlimited life.

Resources or websites mentioned in this episode:

Mirasee
Coaches Console
Melinda’s book: The Confident Coach and The Professional Coach
Ann’s website: TheWealthChef.com
5-Day Wealth Plan Challenge: Wealth Made Simple — Discover the precise amount of money required to live the life you desire!

Credits:

Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:

Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: The Profit Myth: Self-Worth vs. Financial Value (Ann Wilson)