Tony Godsick, chairman of the Laver Cup tennis tournament, as well as long-time agent of Roger Federer, and event chief executive Steve Zacks join host George Breare on this special edition of the SportsPro Podcast.
Ahead of the tournament’s arrival in London on 23rd September, the trio discuss the creative vision and continued commercial development of the Laver Cup five years after its inception in 2017.
The conversation spans Federer’s influence on the tournament’s aesthetic and brand positioning, its founding commitment to format innovation, what to expect in London, and how the Laver Cup is serving a younger generation of tennis fans at a time when the sport’s following is only growing older.
Ahead of the tournament’s arrival in London on 23rd September, the trio discuss the creative vision and continued commercial development of the Laver Cup five years after its inception in 2017.
The conversation spans Federer’s influence on the tournament’s aesthetic and brand positioning, its founding commitment to format innovation, what to expect in London, and how the Laver Cup is serving a younger generation of tennis fans at a time when the sport’s following is only growing older.
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