Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media.

The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all.

See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.

I had a blast chatting with Marco, and you’ll have a blast learning from him.

As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level!

02:44 Understanding Retail Media

04:44 Starting a Retail Media Campaign

07:59 Retail Media Networks and Strategies

21:38 The Power of Data in Retail Media

33:37 Future of In-Store Retail Media

Follow Marco: https://www.linkedin.com/in/marcosteinsieck/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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01/07/2025 | World News Roundup Late Edition