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DomainSherpa.com
DomainSherpa – Down The Rabbit Hole – February 8, 2024: GoDaddy ENS Integration
Feb 8, 2024
52:02
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JT and Drew discuss the GoDaddy partnership with ENS to connect web2 domain names to crypto wallets. They explore the implications for web domains, DNS, and the convergence of domain names and crypto as asset classes. The speakers also touch on domain name sales, the market outlook, and challenges for mass adoption of blockchain-based domain names.
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Quick takeaways
- The partnership between GoDaddy and ENS aims to bridge the gap between web2 and web3 by allowing customers to easily connect their domain names to crypto wallets, thus promoting mainstream adoption of cryptocurrencies and blockchain technology.
- The integration of web2 domains with ENS and Ethereum wallets enhances the utility and functionality of premium .com domains, strengthening their value as essential assets that offer brand protection and the potential to leverage blockchain technology.
Deep dives
GoDaddy partners with ENS to connect web2 domains to crypto wallets
GoDaddy has announced a partnership with Ethereum Name Service (ENS) to allow customers to connect domain names to crypto wallets. This partnership aims to bridge the gap between the traditional web (web2) and the decentralized web (web3). GoDaddy's integration with ENS will enable customers to easily link their domain names to Ethereum wallets, providing a seamless experience without the need for gas fees. This development is seen as a major step towards mainstream adoption of cryptocurrencies and blockchain technology.
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