The Rise of Online Fundraising

Online fundraising has gained significant traction, particularly related to the rising cost of living. Many individuals, like a recent graduate in the UK, have turned to platforms like GoFundMe to share their stories and seek financial support following personal setbacks, such as job loss. The fundraising process often begins with close friends and family, highlighting the community aspect of these campaigns. GoFundMe reports that in recent years, fundraisers mentioning cost of living challenges have become increasingly common, reflecting a broader societal issue impacting many people.