The Revenue Formula

Not All Consultants Are Worth It (Here’s How to Tell)

Jul 8, 2025
Not all consultants bring value; some can waste your resources. Discover when hiring outside help is worthwhile and how to vet potential candidates effectively. Identify red flags like one-size-fits-all solutions and those who avoid challenging your assumptions. Learn about the evolution of consulting relationships, the importance of execution, and transparent pricing signals. Finally, distinguish between advisors, consultants, and coaches to find the right fit for your startup's needs.
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ANECDOTE

Kobe's Specialist Knee Doctor Example

  • Toni uses Kobe Bryant's specialist knee doctor as an example of paying for hyper-specialized help.
  • The specialist extended Kobe's career and shows when high-leverage hires are worth it.
ADVICE

Avoid The Hammer Consultant

  • Avoid "hammer" consultants who apply one or two repeatable fixes to every problem.
  • Insist on consultants who analyze root causes and consider multiple solutions.
ANECDOTE

Raul's Outbound Bias Check

  • Raul admitted bias toward outbound for a client but validated it by analyzing region and role fit.
  • He checked whether recipients and market features made outbound effective before recommending it.
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