654. Jesse Itzler's Approach to Making a Contract with Yourself

Most entrepreneurs spend their lives signing contracts with clients, vendors, and partners. But few ever sign the most important one: a contract with themselves.

In today's episode, Brian Gubernick shares a powerful lesson from Jesse Itzler's book Living with the Monks: how writing a personal contract can bring clarity, discipline, and daily direction. This isn't about business terms, it's about who you commit to being before the day begins.

Brian unpacks how this simple practice flips the script from living reactively to living intentionally. You'll learn how to write your own self-contract - anchored in your values and relationships - and use it as a daily filter for decisions, leadership, and behavior.

When you define who you are before the world tells you who to be, you stop living by accident.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian's passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he's not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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