In this follow-up to our conversation with Myles Bugbee on digital ad waste, we venture deeper into the ad jungle with Dan Pino, Director at DSPolitical. We dig into the murky terrain of programmatic buying, CTV targeting, and why campaigns keep falling for bad metrics. Dan shares lessons from Pete 2020, insights from recent RCTs, and hard truths about what actually moves voters—and what just burns budget.
