Including stories in your presentations is one of the most powerful ways to convey a message and make it memorable. But what makes a great story? Well, as you might have guessed, there are particular elements that stories should feature, and my guest in this episode, Mike Ulmer, is here to discuss them with you. 

Takeaways

- Where to find stories to include in your talks

- Who to ask for stories

- The point of storytelling

- Elements of a story

- Advice you can take from the coyote

- How to find your hook

- Why back stories are so important

- How the law of reciprocity connects with others

- The power of show and tell

- The results of a well-timed pause

Resources

- GetCatapalted.com

- The Captivating Public Speaker on Amazon - https://www.amazon.com/dp/B0BJ8HRPWC